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Forget Scaling to Millions—This CEO Says the Real Growth Hack Is Understanding One Customer

1 source ·1 article ·5h ago

Aurora CEO Jonah Lowenstein shares how a random café conversation sparked the launch of his luxury lifestyle management company and why he thinks most founders are chasing the wrong kind of growth.

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Entrepreneur Magazine ·5h ago

Forget Scaling to Millions—This CEO Says the Real Growth Hack Is Understanding One Customer

Aurora CEO Jonah Lowenstein shares how a random café conversation sparked the launch of his luxury lifestyle management company and why he thinks most founders are chasing the wrong kind of growth.