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Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands

1 source ·1 article ·Sep 23, 12:06 UTC International Paper

Elisabeth Murdoch’s SISTER invests in Common Interest to build brand-backed entertainment, audiences and IP earlier as commissioning comes under pressure.

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Forbes Business ·Sep 23, 12:06 UTC

Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands

Elisabeth Murdoch’s SISTER invests in Common Interest to build brand-backed entertainment, audiences and IP earlier as commissioning comes under pressure.