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74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report

1 source ·1 article ·Aug 27, 10:07 UTC NIQ Global Intelligence

New NIQ & World Data Lab report reveals how AI, retail media, and social commerce are transforming the consumer purchase journey CHICAGO — Consumers are increasingly turning to new technologies to help navigate a more complex shopping lands…

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