Wendy’s Is Losing Ground. Its CEO’s Turnaround Plan Borrows From Burger King and McDonald’s

1 source ·1 article ·Aug 27, 09:32 UTC Wendy's

Wendy’s may improve its food and marketing, but its strategy offers founders a warning about relying on competitors’ playbooks during a turnaround.

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Wendy’s may improve its food and marketing, but its strategy offers founders a warning about relying on competitors’ playbooks during a turnaround.